The Low Down: Before we go into the “why” let’s get one thing straight. Anything lower than a 4 on Yelp is NOT a good review. A recent 2016 Harvard University study found that a one star improvement in Yelp score equated to a 5-9% increase in revenue. So, turning...
Dedicate a staff member, or 2, depending on how busy your practice is, to CoolSculpting
The Low Down: You’re either in the business or you’re not. Dipping your toes isn’t an option. Make the decision to be “all in.” This may sound like an obvious step, but we can’t tell you the number of offices we’ve encountered that don’t have a CoolSculpting dedicated specialist. Before...
If a prospect doesn’t buy during the consult, send a personalized email
The Low Down: Moving forward with CoolSculpting, for many, is a big deal both financially and emotionally. People want to feel as if they are making a great decision and that the company they move forward with views them as person not as a wad of cash. The email is...
Send out a monthly e-newsletter
The Low Down: Two words: Connection and Repurchase. Your customers are busy people. The most important thing and business can be is top of mind. How do you get top of mind? It’s easy… you should be constantly in front of them. Sure… a TV commercial or billboard will do...
Implement texting as a strategy to set consults and close prospects who didn’t buy
The Low Down: Texting is just the way of the world now. Texts are responded to much faster and far more frequently than emails or calls. On average, less than 10 seconds pass before a person responds to a text. People find text, easier, less intimidating and more convenient. People...
Get your business on Yelp
The Low Down: Visability visability visability! Did we say visibility?? Bodify tracks where our consults come from. It is astonishing to see how many people say they came to us because of our Yelp page. When we inquire further, once they are at the office, they often talk about how...
Every client gets a hand-written card
The Low Down: The details matter. And the small details make big differences. A 2010 US Postal Service survey said the average home receives a personal letter only once every 7 weeks… SEVEN WEEKS! And that was in 2010. Our guess is that it’s even more now. If this is...
Get the client to open his/her wallet
The Low Down: Big purchases can be daunting. Think about big purchases in your own life… a house, a car, an elective surgery… Imagine if someone told you, “we understand these decisions can be hard. Let’s do this. Instead of buying the whole house, we’ll sell you just the living...
Treat all your staff members
The Low Down: Have you ever gone to a restaurant and asked the server what’s good here? Sometimes they say “everything is good.” But worse… sometimes they say, “I don’t know, I don’t eat here.” Yes, that really happens. How about this scenario. You go into a massage clinic. You...
Decrease no show rate
The Low Down: Nobody likes a no-show. You set time aside in your day… the least they can do is show up… right? And of course, everyone honors their word to be there… and to be there on time. Riiiight. The fact is, a recent survey found that 15-20% of...