Treat CoolSculpting Like A Business Within A Business

The Low Down: The old saying goes, “when everyone does everything, no one does anything.”  Or how about this one, “jack of all trades, master of none.” The point here is, specialization.  If you were having a heart procedure done, would you go to a doctor that does a heart...

Share your own experience with CoolSculpting

The Low Down: Perhaps you’ve had this scenario happen to you before.  You sit down in a restaurant and ask your server what is good here… and he says, “I don’t know, I don’t really eat here.”  Red Flag! It is a basic expectation that employees consume the products/services they...

Offer a Guarantee or a Promise

Bodify Success Method #18: Offer a Guarantee or a Promise The Low Down: Why do people not buy?  That’s an easy question with an easy answer.  The simple answer is that people are innately scared of taking risks.  Taking risks evokes one of the most primal of human emotions: Fear. ...

Setup A Referral Program

The Low Down: If you ask any business owner what their best source of business is… you will get one common answer: Referrals from previous customers and repeat customers.  Said another way you might hear them say “word of mouth.”  A recent Nielsen study found that 92% of consumers trust...

Reviews Matter

The Low Down: An Inc Magazine study recently found that 80% of consumers have changed their minds about a purchased based upon a review.  Another study in 2011 found that 85% of people surveyed would be more likely to buy if they could find reviews for that product online.  Yes,...

Love Your Customers First

Customer Service Should be at the Top of Your List! You spend a lot of time helping your customers achieve their body goals, but do you know how to leverage their success to also benefit your business long term? This process starts from the first interaction and why it is...

Finalize Your CoolSculpting Sales Funnel Today!

Figuring Out Your Marketing Funnel - Where to Start? Making the decision to book a CoolSculpting treatment doesn’t happen overnight. Before an individual becomes a customer, that person must travel through the sales and marketing funnel identified by your business. To help drive your customers further into the funnel, it’s...

Collect Email Addresses (from everyone!)

The Low Down: Your database is the single most important asset you have! Think about it, you can continually educate, sell, up-sell and cross-sell to a database! A 2016 study by the Direct Marketing Association found that email marketing sees on average a 4300% return on investment (ROI).  Yes, 4300%...

Ask buying questions!

The Low Down: When you ask “what are you ready to get going with today?” The “pressure” is on the individual to make a decision, chances are whatever comes out of their mouth next will tell you exactly where they stand. The best objection is to never have one!  But...

Podcast: How Bodify Became the #4/3000 CoolSculpting Provider

Learn how in just three short years, Jessica Stellwagen grew CoolSculpting provider, Bodify, to $2.2M in sales with 40% net profit and just three employees. Even if you don’t have a clinic, there’s lots to learn from their marketing and growth strategies.     Topics Discussed in this Episode: [03:58] What...