The Low Down: The old saying goes, “when everyone does everything, no one does anything.” Or how about this one, “jack of all trades, master of none.” The point here is, specialization. If you were having a heart procedure done, would you go to a doctor that does a heart...
Share your own experience with CoolSculpting
The Low Down: Perhaps you’ve had this scenario happen to you before. You sit down in a restaurant and ask your server what is good here… and he says, “I don’t know, I don’t really eat here.” Red Flag! It is a basic expectation that employees consume the products/services they...
Offer a Guarantee or a Promise
Bodify Success Method #18: Offer a Guarantee or a Promise The Low Down: Why do people not buy? That’s an easy question with an easy answer. The simple answer is that people are innately scared of taking risks. Taking risks evokes one of the most primal of human emotions: Fear. ...
Setup A Referral Program
The Low Down: If you ask any business owner what their best source of business is… you will get one common answer: Referrals from previous customers and repeat customers. Said another way you might hear them say “word of mouth.” A recent Nielsen study found that 92% of consumers trust...
Reviews Matter
The Low Down: An Inc Magazine study recently found that 80% of consumers have changed their minds about a purchased based upon a review. Another study in 2011 found that 85% of people surveyed would be more likely to buy if they could find reviews for that product online. Yes,...