The Low Down: Think about it this: A new restaurant opens. You decide to give it a try and you’re the only one there. Does that make you excited about trying the food? Now… think about this scenario. You go into a new restaurant… first thing you notice is how...
No need for expensive video equipment for video marketing
VIDEO MARKETING 101 Results from a recent Animoto survey of small businesses that market through social media show that video is more engaging than any other form of content. Some survey insights: ⇨85 percent: social media marketing has resulted in new clients and customers ⇨66 percent: video content has more...
Honesty and Integrity over salesmanship: take an “area” off the table
The Low Down: Research has shown that 90% of people buy from people they trust. Therefore, the name of the game is to build trust and rapport. Being honest with someone about each area that creates frustration for them will go a long way. If you feel the client will...
Critical components of your e-Newsletter: Subject Line, Content and Call to Action
The Low Down: Our clients are busy people. And then they sit down to their computers only to find a cacophony of spam and clutter. Want to break through? Let’s start with a catchy subject line. Research has shown that the right subject line will lead to higher open rates...