VIDEO MARKETING 101
Results from a recent Animoto survey of small businesses that market through social media show that video is more engaging than any other form of content. Some survey insights:
⇨85 percent: social media marketing has resulted in new clients and customers
⇨66 percent: video content has more engagement than any other form of content
KEY STAT: By 2019, 80 percent of global Internet traffic will be video; 85 percent for US
KEY STAT: Captions are critical – 85 percent of Facebook videos are watched with no sound
Tip: You don’t need expensive camera equipment to start. The latest smartphones have amazing cameras as well.
Ideas for Videos
- Product demonstrations
- Tips & Tricks – how to do something
- Testimonials – customers tell their stories
- Live events – especially for Facebook
- Highlight an offer/service
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